Crash course on Gamification

Gamification has been a buzzword over the last few years. I worked with a team of web designers to create a course that includes both bright and dark sides of this process.


I worked with a team of web designers to build a course on the gamification process. The web agency creates websites and web apps relying on gamification. They wanted to make a course available to their clients so they would know what to expect, and what not to expect regarding the results.

To comply with my non-disclosure agreement, I have omitted confidential information in this case study.

Tools used for this project: Adapt Learning Framework, Adobe Illustrator, Adobe Photoshop

Homepage of the course

My Role: build a personalized course that looks like a website

Gamification is a buzzword. As any other buzzword, the concept behind it and its true meaning can be hard to uncover. As a consequence, it can be frustrating for people working with it to explain to their clients why and how what they heard can be misleading, or simply false.

For this reason, I worked with a web agency to tackle both good and bad aspects of gamification in a crash course. We first defined what they wanted their clients to realize, and if they wanted to assess their progress or not. Then, in order to know what misconceptions the learners held about the subject, I read reports of interviews with clients, and interviewed 3 of them myself.

From there, I knew in which direction to go. But we still needed to decide what tool to use to create the course. The web agency wanted it to reflect their personality (which is why it’s full of easter-eggs), but they also wanted it to look like what they create, that is to say websites. They also needed it to be accessible from all devices. The Adapt framework was the best way to achieve these goals.

I designed the course, and it was approved by the subject-matter experts before we tested it twice. It was finally made available to the clients through the company’s website, just over a month after we started.

There is no assessment but questions throughout the course to check progress

What I learned

  1. The Adapt framework might be hard to use at first, but it is highly flexible and offers tons of possibilities.
  2. Learners love easter-eggs. They add fun and are pretty easy to implement.
  3. Contrary to current widespread belief, scrolling does not seem to be a problem for users.